Nintendo DS Presents: Project Beauty
Women in Japan will soon be able to have their own handheld beauty consultant after games company Sega teamed up with cosmetics giant Shiseido to offer make-up tips on the Nintendo DS.
Project Beauty, which will go on sale from November 27 in Japan, is used with a scanning device that feeds digital images of the user’s face into the DS, which analyses the shape and position of the eyes, lips and other parts.
The software, priced at $US55 including the scanning device, matches faces with one of four groups - cool, active, cute or feminine.
It would then show a user’s face with no make-up on one screen and a proposed make-over on the other.
The new software targets women in their 20’s and 30’s, in Nintendo’s continued quest to court users who aren’t core gamers.
