FashionAir lifts off Soon.
Simon Fuller (Creater of the Idol Franchise) and Sonjin Lee (of Net-a-Porter fame) have combined their powerful forces to create FashionAir.
“Scheduled to launch later in 2009, the site will host style-focused entertainment, education, and news content, as well as a social networking function. Comprised entirely of original content, Fashionair will feature a weekly live news and pop culture show with everything from behind-the-scenes footage to the hottest selling items at the hottest retailers, to one-on-one interviews with designers, photographers, makeup artists and the like. A styling show hosted by boldfaced industry names will help viewers master and adapt the latest trends to their own wardrobes. Giving site users a chance to interact with the experts, viewers will be able to submit their own personal video style diaries for potential airing on the site.
Other perks include the opportunity to create personal profiles with mood boards, wish and gift lists, and other fashion files with content from the site.
Unlike other style sites, Fashionair will not be a retailer. Rather than sell merchandise, the goal is to drive users to 500+ e-tailers from around the world through fashion-specific trend content, style information, and brand integration. Most of the merchandise discussed in the style segments will be showcased on the site with photos and other detailed information, including where users can find the items, as well as suggestions on the luxury and budget versions of each item.”- Via the Intelligence Group
